Almost every business is going online these days and this has increased the competition level among the businesses. So,you need to optimize your websites so that you can rank better on search engine. The need for real estate SEO services has increased significantly as they are well aware of the SEO techniques that can help the businesses in gaining high rankings.
Apart from availing the expert’s help, there are many people who also use the black hat techniques side by side thinking that it will boost the ranking in less time. This is a myth and it can actually result in banning of your website by the search engine.
Avoid buying Links:
Buying the backlinks is one thing that people do to get more traffic to the website. As per Google’s norms, your site should not have backlinks from sites that have adult content or any unauthorized site. The companies that sell backlinks generally provide you links from low ranking sites. So, it is better to create genuine, high quality backlinks which can be of some value to your business.
Many people think that stuffing the keywords on the website pages will make their websites rank on top on search engines but this is no more accepted by Google. All the sites that follow this technique are de-indexed by the search engine. So, it is suggested to use the keywords naturally and do not over optimize the content.
Using duplicate content:
Using the content that is already updated on any website or using the spun content either manually or by automated means is also a wrong practice. Your rankings will drop if you do so. So, it is suggested updating your site and blogs only with high quality fresh contents which can be of some value to the readers.